Digital transformation into the company

The digital age: the new business paradigm and the challenges of digital transformation
Introduction.
Analyze the trends of a global economy in the process of constant change.
Generate business awareness, as a engine of change towards digital transformation (self -assessment).
First steps towards digital transformation.
The role of digital technologies: mobile, social networks, web analytics, cloud applications, accumulation of
Data, payment systems, digital money.
Improve customer knowledge thanks to ECRM and Big Data.
Marketing convergence, sale, relationship with the client (360 ° and multichannel vision).
Measure the challenges of the IT address: data protection, byod, digital job, etc.
Summary.

Write content to help your customers to better understand your products or policies.

Development of new digital skills and attitudes
Introduction.
Knowledge of the new labor paradigm and new work environments.
Digital competences.
Integration of new positions: appearance and evolution:
What are these new occupations and what functions do they do?
Development of the computer and digital competences of the collaborators. Recruitment of digital talent:
How to carry out actions to develop the digital skills of your employees?
Where to find the digital talent you need?
The RR function. HH. In the digital transformation of the company: training and accompaniment.
The use of social media and collaborative tools.
Summary.

Strategic Vision: Design and deploy a digital strategy
Introduction.
Digital transformation strategies: global, in stages, functions and spin-off.
Implication of consumers and customers in the company. Connection between different business sectors.
Measurement of maturity of the company itself in the face of digital transformation: tools and processes.
Rethink the work model in a digital environment: Digital Workspace.
Approaches: Mobile First, Lean Startup, Growth Hacking.
Summary.

Digitize management and organization: the keys to success
Introduction.
Key success factors in a digital transformation project.
Facilitate work procedures and accelerate decision making.
Preparation of the manager for their new role: from leadership management:
What is digital leadership?
What are the main functions of the digital leader?
What are the main challenges facing a digital leader?
Establish a digital government device and stimulate change.
How to stimulate change?
Implementation of digital philosophy in the company.
Summary.

Digital transformation in the management department
Introduction.
Leadership and digital strategy:
What role does the address play in the digital strategy?
Attitudinal competitions of a good digital leader.
How can you develop your digital leadership?
Summary.

Digital transformation in the commercial department
Introduction.
Companies, customers and markets in digital trade:
What kind of products or services acquire the Spaniards more easily through the Internet?
What are the most used mobile devices to make the online purchase?
What are users on the Internet?
Why is it important that your business has online visibility?
What role do social networks play in electronic commerce?
What are the necessary steps to have an online trade?
What specific actions can you start?
How to create attractive publications that give a professional image of your brand?
Summary.

Digital transformation in the marketing department
Introduction.
The objectives of digital marketing.
Digital Marketing versus Analog Marketing.
Digital marketing communication channels.
Key content marketing factors.
Key elements for the success of digital marketing.
New business models.
Summary.

Digital transformation in the production department
Introduction.
The objectives of the digitalization of the production area.
Digital Production Department 4.0 versus analog.
Main challenges for retail commerce: mentality and digital culture, multichannel strategies.
Digital tools for production chain management:
What variables should you take into account to decide the best production process of your business?
Technology to detect customer purchase intention.
Other technologies to optimize processes.
Smart Management of virtual inventories.
Customer satisfaction and lack of stock, how to get it?
Summary.

The biggest book
Functions, legal aspects and generalities
Structure of the biggest book
Transcription to the biggest book
Main book index
Practical examples