Digital transformation in the marketing department

Digital transformation in the marketing department

Goals

• Develop marketing in companies adapted to the new digital economy, where all efforts
commercials focus so that the user who sails online is the true protagonist of each proposed and executed action.
• List the different objectives that digital marketing can pursue.
• Differentiate digital marketing and analog marketing.
• Identify the communication channels used by digital marketing.
• Identify the key content marketing factors.
• Describe the key elements for the success of digital marketing.
• Identify different business models that can be developed in the digital world.

Digital transformation in the marketing department

What prepares you

To learn to communicate and establish relationships with the digital client in a commercial language of the environment where it develops.

Digital transformation in the marketing department

Who is it addressed

To commercial responsible for companies, SMEs and professionals from any sector, who want to acquire
Practical digital knowledge for the implementation of commercial strategies.

Digital transformation in the marketing department

Methodology

The course methodology is based on 100%online learning, through the Aula_Smart virtual campus, an innovative and easy -to -use platform, which will allow you to access all the contents and resources of the course from anywhere and device. The course has a highly specialized teaching team, formed by education professionals with extensive experience and training in the analysis of teaching skills. They will accompany you and guide you throughout the learning process, through personalized tutorials, chat, email and even videoconference. The teaching method is totally multidisciplinary, since it combines different pedagogical approaches and strategies, such as:

- Theoretical contents, where the fundamental concepts and principles of the analysis of the teaching skills will be presented, as well as the normative and reference frameworks that regulate them.
- Practical contents, where theoretical knowledge will be applied to real or simulated cases of educational practice, using tools and methodologies to evaluate and develop teaching skills.
- Self -assessment activities, where you will reflect on the teaching performance itself and on the areas of strength and improvement, as well as on the strategies to enhance them.
- Collaborative learning activities, where the exchange of experiences, opinions and proposals through forums will be promoted.

In this way, the course methodology offers you dynamic, participatory and adapted training to your needs and interests, which prepares you to be a competent and effective teacher, capable of adapting to the demands and challenges of current education.