¡Impulsa tu marketing con nuestro curso Transformación Digital en el Departamento de Marketing! En solo 30 horas, aprenderás a integrar tecnologías digitales y estrategias innovadoras para mejorar la eficiencia y el alcance de tus campañas. ¡Inscríbete ahora y moderniza tu enfoque!

Aula_smart course

Digital transformation in the marketing department

Name: Digital transformation in the marketing department
Brand: Aula_SMART
Availability: InStock

Drive your marketing with our course Digital transformation in the marketing department! In just 30 hours, you will learn to integrate digital technologies and innovative strategies to improve the efficiency and scope of your campaigns. Sign up now and modernize your approach!

€0,00

Free registration for the teacher and 100% bonus through Fundae for private and concerted centers, as long as you are in the General Social Security regime, RD 694/2017, of July 3. (Sign up through your center)

Course included in the AUGE_TIC AUGES PROGRAM. Every 100 hours of training, the Aula_Smart Foundation donates a laptop, iPad, Chromebook or other ICT equipment. (Valid for all teachers of private, concerted and public centers)

Date start courses

Sign up now! Limited places

Degree: Aula_smart
Duration: 30 hours
Modality: Online
Place: Cabeula_interactive Campus
Cost: No cost to the center or the teacher. RD 694/2017, of July 3
Fundae: 100% bonus

FA_S donation: laptop, iPad, Chromebook or ICT equipment every 100 hours of training

Sign up through your center (*)

Sign up (**)

(*) No cost to the center or the teacher according to RD 694/2017, of July 3.
(**) For students who are not going to take the course through their center

Digital transformation in the marketing department

Goals

• Develop marketing in companies adapted to the new digital economy, where all efforts
commercials focus so that the user who sails online is the true protagonist of each proposed and executed action.
• List the different objectives that digital marketing can pursue.
• Differentiate digital marketing and analog marketing.
• Identify the communication channels used by digital marketing.
• Identify the key content marketing factors.
• Describe the key elements for the success of digital marketing.
• Identify different business models that can be developed in the digital world.

Digital transformation in the marketing department

What prepares you

To learn to communicate and establish relationships with the digital client in a commercial language of the environment where it develops.

Digital transformation in the marketing department

Who is it addressed

To commercial responsible for companies, SMEs and professionals from any sector, who want to acquire
Practical digital knowledge for the implementation of commercial strategies.

Digital transformation in the marketing department

Methodology

The course methodology is based on 100%online learning, through the Aula_Smart virtual campus, an innovative and easy -to -use platform, which will allow you to access all the contents and resources of the course from anywhere and device. The course has a highly specialized teaching team, formed by education professionals with extensive experience and training in the analysis of teaching skills. They will accompany you and guide you throughout the learning process, through personalized tutorials, chat, email and even videoconference. The teaching method is totally multidisciplinary, since it combines different pedagogical approaches and strategies, such as:

- Theoretical contents, where the fundamental concepts and principles of the analysis of the teaching skills will be presented, as well as the normative and reference frameworks that regulate them.
- Practical contents, where theoretical knowledge will be applied to real or simulated cases of educational practice, using tools and methodologies to evaluate and develop teaching skills.
- Self -assessment activities, where you will reflect on the teaching performance itself and on the areas of strength and improvement, as well as on the strategies to enhance them.
- Collaborative learning activities, where the exchange of experiences, opinions and proposals through forums will be promoted.

In this way, the course methodology offers you dynamic, participatory and adapted training to your needs and interests, which prepares you to be a competent and effective teacher, capable of adapting to the demands and challenges of current education.

Digital transformation in the marketing department

Syllabus

Download the agenda in .pdf format

Topic 1

The digital age: the new business paradigm and the challenges of digital transformation
Introduction.
Analyze the trends of a global economy in the process of constant change.
Generate business awareness, as a engine of change towards digital transformation (self -assessment).
First steps towards digital transformation.
The role of digital technologies: mobile, social networks, web analytics, cloud applications, data accumulation, payment systems, digital money.
Improve customer knowledge thanks to ECRM and Big Data.
Marketing convergence, sale, relationship with the client (360 ° and multichannel vision).
Measure the challenges of the IT address: data protection, byod, digital job, etc.
Summary.

Title

Write content to help your customers to better understand your products or policies.

Topic 2

Development of new digital skills and attitudes
Introduction.
Knowledge of the new labor paradigm and new work environments.
Digital competences.
Integration of new positions: appearance and evolution:
What are these new occupations and what functions do they do?
Development of the computer and digital competences of the collaborators. Recruitment of digital talent:
How to carry out actions to develop the digital skills of your employees?
Where to find the digital talent you need?
The RR function. HH. In the digital transformation of the company: training and accompaniment.
The use of social media and collaborative tools.
Summary.

Topic 3

Strategic Vision: Design and deploy a digital strategy
Introduction.
Digital transformation strategies: global, in stages, functions and spin-off.
Implication of consumers and customers in the company. Connection between different business sectors.
Measurement of maturity of the company itself in the face of digital transformation: tools and processes.
Rethink the work model in a digital environment: Digital Workspace.
Approaches: Mobile First, Lean Startup, Growth Hacking.
Summary.

Topic 4

Digitize management and organization: the keys to success
Introduction.
Key success factors in a digital transformation project.
Facilitate work procedures and accelerate decision making.
Preparation of the manager for their new role: from leadership management:
What is digital leadership?
What are the main functions of the digital leader?
What are the main challenges facing a digital leader?
Establish a digital government device and stimulate change.
How to stimulate change?
Implementation of digital philosophy in the company.
Summary.

Topic 5

Digital transformation in the marketing department
Introduction.
The objectives of digital marketing.
Digital Marketing versus Analog Marketing.
Digital marketing communication channels.
Key content marketing factors.
Key elements for the success of digital marketing.
New business models.
Summary.

Topic 11

The biggest book
Functions, legal aspects and generalities
Structure of the biggest book
Transcription to the biggest book
Main book index
Practical examples

Digital transformation in the marketing department

Do you have any questions about this course?

You can send us your consultation by filling out this form or in the following ways:

- Through the phone (+34) 951 411 800
- Through email

comunicacion@fundacionaulasmart.org

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Aula_SMart® Foundation

Referents in the education sector

From the Aula_Smart® Foundation we work to develop and incorporate
New technologies to the education sector.

Contact us

Do you have any questions?

You can also send us your consultation in the following ways:

- Through the phone (+34) 951 411 800
- Through email

comunicacion@fundacionaulasmart.org

AULA_SMART ® Foundation

C/ Palma del Río, 19 - Melior Building, 29004, Málaga
Telephone: +34 951 411 800
E-mail: comunicacion@fundacionaulasmart.org
Website: www.fundacionaulasMart.org