Digital transformation in the management department

The digital age: the new business paradigm and the challenges of digital transformation
Introduction.
Analyze the trends of a global economy in the process of constant change.
Generate business awareness, as a engine of change towards digital transformation (self -assessment).
First steps towards digital transformation.
The role of digital technologies: mobile, social networks, web analytics, cloud applications, accumulation of
Data, payment systems, digital money.
Improve customer knowledge thanks to ECRM and Big Data.
Marketing convergence, sale, relationship with the client (360 ° and multichannel vision).
Measure the challenges of the IT address: data protection, byod, digital job, etc.
Summary.

Development of new digital skills and attitudes
Introduction.
Knowledge of the new labor paradigm and new work environments.
Digital competences.
Integration of new positions: appearance and evolution:
What are these new occupations and what functions do they do?
Development of the computer and digital competences of the collaborators. Recruitment of digital talent:
How to carry out actions to develop the digital skills of your employees?
Where to find the digital talent you need?
The RR function. HH. In the digital transformation of the company: training and accompaniment.
The use of social media and collaborative tools.
Summary.

Strategic Vision: Design and deploy a digital strategy
Introduction.
Digital transformation strategies: global, in stages, functions and spin-off.
Implication of consumers and customers in the company. Connection between different business sectors.
Measurement of maturity of the company itself in the face of digital transformation: tools and processes.
Rethink the work model in a digital environment: Digital Workspace.
Approaches: Mobile First, Lean Startup, Growth Hacking.
Summary.

Digitize management and organization: the keys to success
Introduction.
Key success factors in a digital transformation project.
Facilitate work procedures and accelerate decision making.
Preparation of the manager for their new role: from leadership management:
What is digital leadership?
What are the main functions of the digital leader?
What are the main challenges facing a digital leader?
Establish a digital government device and stimulate change.
How to stimulate change?
Implementation of digital philosophy in the company.
Summary.

Digital transformation in the management department
Introduction.
Leadership and digital strategy:
What role does the address play in the digital strategy?
Attitudinal competitions of a good digital leader.
How can you develop your digital leadership?
Summary.