Google Analytic and Google Metatags

Google Analytic and Google Metatags

Goals

• Understand the information reported by Google Analytics, knowing how to use it and know better the operation of an online business.
• Understand the operation of Google's analytical tools and learn to take advantage of the
Information, as well as organizing it to obtain results based on it.
• Know the operation and the necessary elements so that Google's analytical tool can
Collect the data.
• Know the information facilitated by Google Analytics reports.
• Know the importance of conversion funnels to evaluate the achievement of the objectives.
• Know the events on Google Analytics.
• Enter the participant in the use of Google Tag Manager.

Google Analytic and Google Metatags

What prepares you

To know the way in which web analytics can help any personal or business profile on the web.
Learn the way of implementation of monitoring codes that allow analytical tools
Collect data about what happens on the page or website.
Start in the management of Google Analytics analytical tools (GA4 and Tag Manager).
Define the objectives of the website and its integration with the conversion funnels as a tool for the analysis of their achievement.
Approach the Google Tag Manager tool to understand the advantages it offers when you work all
Events that are desired to monitor on a website through the implementation of labels, without having to touch the code or have programming knowledge.

Google Analytic and Google Metatags

Who is it addressed

To all people interested in starting in the knowledge of web analytics and Google's analytical tools. It also addresses people who want to learn the basic concepts of the Google Tag Manager tool or know the way in which you can monitor the interactions of visitors or
Users on a web page.

Google Analytic and Google Metatags

Methodology

The course methodology is based on 100%online learning, through the Aula_Smart virtual campus, an innovative and easy -to -use platform, which will allow you to access all the contents and resources of the course from anywhere and device. The course has a highly specialized teaching team, formed by education professionals with extensive experience and training in the analysis of teaching skills. They will accompany you and guide you throughout the learning process, through personalized tutorials, chat, email and even videoconference. The teaching method is totally multidisciplinary, since it combines different pedagogical approaches and strategies, such as:

- Theoretical contents, where the fundamental concepts and principles of the analysis of the teaching skills will be presented, as well as the normative and reference frameworks that regulate them.
- Practical contents, where theoretical knowledge will be applied to real or simulated cases of educational practice, using tools and methodologies to evaluate and develop teaching skills.
- Self -assessment activities, where you will reflect on the teaching performance itself and on the areas of strength and improvement, as well as on the strategies to enhance them.
- Collaborative learning activities, where the exchange of experiences, opinions and proposals through forums will be promoted.

In this way, the course methodology offers you dynamic, participatory and adapted training to your needs and interests, which prepares you to be a competent and effective teacher, capable of adapting to the demands and challenges of current education.