Digital Transformation in the Marketing Department

Digital Transformation in the Marketing Department

Goals

• Develop marketing in companies adapted to the new digital economy, where all management
Commercials focus on making the user browsing the Internet the true protagonist of each proposed and executed action.
• List the different objectives that digital marketing can pursue.
• Differentiate between digital marketing and analog marketing.
• Identify the communication channels used by digital marketing.
• Identify the key factors of content marketing.
• Describe the key elements for successful digital marketing.
• Identify different business models that can be developed in the digital world.

Digital Transformation in the Marketing Department

What it prepares you for

To learn how to communicate and establish relationships with digital customers in a business language specific to the environment in which they operate.

Digital Transformation in the Marketing Department

Who is it addressed to?

To the commercial managers of companies, SMEs and professionals from any sector, who want to acquire
practical digital knowledge for implementing business strategies.

Digital Transformation in the Marketing Department

Methodology

The course methodology is based on 100% online learning, through the Aula_SMART virtual campus, an innovative and easy-to-use platform that will allow you to access all the course content and resources from any location and device. The course has a highly specialized teaching team, made up of education professionals with extensive experience and training in the analysis of teaching skills. They will accompany and guide you throughout the learning process, through personalized tutoring by phone, chat, email and even videoconference. The teaching method is completely multidisciplinary, as it combines different pedagogical approaches and strategies, such as:

- Theoretical content, where the fundamental concepts and principles of the analysis of teaching competencies will be presented, as well as the normative and reference frameworks that regulate them.
- Practical content, where theoretical knowledge will be applied to real or simulated cases of educational practice, using tools and methodologies to evaluate and develop teaching skills.
- Self-assessment activities, where teachers will reflect on their own teaching performance and on areas of strength and improvement, as well as on strategies to enhance them.
- Collaborative learning activities, where the exchange of experiences, opinions and proposals will be encouraged through forums.

In this way, the course methodology offers you dynamic, participatory training adapted to your needs and interests, which prepares you to be a competent and effective teacher, capable of adapting to the demands and challenges of today's education.